STRATEGY ONE  >  Volume V  >  Number 2  >  Spring 2007
 

Gramicci continued

Gramicci

Gramicci’s new earth-friendly outdoors clothing line, ‘Greenicci,’ features tops, shorts and skirts made from hemp and organic cotton for comfort and style.


The new line is part of a comeback that has been underway at Gramicci since a Buxbaum Group affiliate took over the business in 2005. In its role as a turnaround investor, Buxbaum Group cut costs, restructured operations, sourced 100% of the company’s production overseas, and recruited Weening to run the business.

Gramicci’s executive team was further enhanced in April, when it added outdoor industry veteran Matthew Kaseta as director of national and global sales. Kaseta has worked with such internationally known brands as Bell Sports, Burton, Reebok and Specialized Bicycles.

 

Kaseta has already made an impact by bringing an important team of veteran outdoor industry sellers to the sales organization in the very important Denver based mountain region, the Southeast and mid-Atlantic territories.

“We’ve made a great deal of progress both on the product development and production platforms,” sums up Rubenstein, “We are achieving 94% to 96% on-time deliveries, and are making headway on gaining back the in-store real estate we deserve.” ball



Massive going-out-of-business sale
under way at Collectors Art warehouses

When Collectors Art of Dundee, Ill., decided to go out of business after 25 years, Buxbaum Group found itself facing a big job: Converting 37,000 paintings into cash for the company’s unsecured creditors.

“This was a very challenging assignment,” notes Stevan Buxbaum, executive vice president of Buxbaum Group. “We had to turn three warehouses into stores and bring customers into non-retail locations. Despite those obstacles, to date, the sale has been very successful.”

Collectors Art sells hand-painted works depicting a wide variety of scenes, from abstracts to seascapes, at pre-liquidation prices ranging from $19 to $2,000. The firm sold its works and frames primarily through special sales conducted at hotels throughout the country. “It used to be a very good business, but in the last couple of years it really dropped off because of the increased costs of media, hotel venues and transportation,” explains Buxbaum.

Eventually, the company decided to liquidate its assets under an Assignment for the Benefit of Creditors. That’s when Buxbaum Group got the call to sell the approximately $5.5 million in inventory.

The liquidation events are being held in warehouses that Collectors Art leases in Dundee, Ill. (near Chicago), San Diego, and Bensalem, Pa. (near Philadelphia). “We’ve had excellent sales with good margins, and have maintained 25%-off prices for a number of weeks into the sale,” Buxbaum reports.

 
Alexandria Hotel
Shoppers hunting for bargains at G-O-B sale held in one of Collectors Art’s three warehouses.



Buxbaum says he hopes to wind up the sale by July 31 or sooner. “We could be going that long,” he noted. “We’re still selling profitably, and as long as that happens we can keep going, although we have more inventory than we can retail. At some point, we will have to go bulk with it. But as long as we are returning money every week, that’s positive.” ball

 

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