The comeback is continuing at Gramicci, the better outdoor and casual apparel brand that has returned to profitability through financing and an operational restructuring provided by Buxbaum Group.
“We’re very pleased with how product and operations have shaped up. All the right people are now on board,” says Paul Buxbaum, Chairman and CEO of Buxbaum Group.
One public sign of the company’s re-emergence is a cutting-edge redesign of its website, which now offers online shopping and an array of links to outdoor-activity sites.
Buxbaum Group’s involvement with the Westlake Village, Calif., company began when it provided financing to Gramicci’s previous owner, Sole Survivor Corporation. |
|
When Sole Survivor couldn’t service its debt, Buxbaum Group foreclosed on the loan and sold the assets to Sole Assets Holdings, LLC, an affiliate of Buxbaum Group.
Gramicci’s comeback started with cost-cutting and a restructuring of its operations, which had been plagued by production delays that resulted in lost business. To correct those problems, Arnold Rubenstein, Buxbaum Group’s Vice President of Merchandising & Field Operations, was named Operations Manager for Sole Assets Holdings. Rubenstein arranged for 80% of the company’s product to be sourced overseas and restructured the sales operation.
“The company is now in the final stages of the turnaround,” notes Paul Buxbaum. “It is prepared to proceed back into the marketplace in full force.”  |