With those matters now behind, it was time to address the company’s operational issues. “The biggest problem faced by Gramicci, was its inability to produce and ship its goods in a cost-effective and timely manner,” observes David Ellis, President of Buxbaum Group. “Approximately 80% of its finished production was being done in the U.S., with the balance done offshore. The company’s production delays led to cancellations and chargebacks, which together with the high costs of domestic production, placed a burden on the company’s bottom line.”
Arnold Rubenstein, Buxbaum Group Vice President of Merchandising & Field Operations and a highly respected veteran of the apparel industry, was appointed Operations Manager for Sole Assets Holdings. In this capacity, he was responsible for running day-to-day operations and, more importantly, revamping the way the company does business. “Arnold’s hands-on approach to management was a significant factor behind the Gramicci turnaround,” asserts Paul Buxbaum.
Working in consultation with other members of Buxbaum’s senior team, Rubenstein restructured Gramicci’s back office and all of its operations. Key among those moves, Rubenstein developed and sourced overseas suppliers and operations that now assemble 80% of the company’s finished goods. This led to lower costs and greatly improved delivery times. Under Rubenstein’s direction, the company has also rebuilt its sales team.
As a result of these efforts, Sole Assets Holdings and its highly regarded brand are back on firm footing. As Paul Buxbaum sums up: “A year ago, Gramicci lost close to $7 million. This year, it will be firmly in the black again, poised to regain the strength of its customer base.”
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